Branding and Grocery Lists : : Grocery retail

About four years ago I was at a conference. One of the speakers was the president of a company's biggest shopping mall in the U.S. (which have about 20... ... Like the research done by the shopping centre company, usually about 20% to 30% of the items on the lists were brand names and the other 70% to 80% were generic. So what does this tell us about brand loyalty? I think brands are important but they don't work in the same way that many people think. ...